From the article you will learn:
how to optimize the channel;
how to increase the number of video views;
how to motivate users to subscribe to the channel.
For a YouTube channel to become popular, it’s not enough just to shoot interesting videos. The popularity of the channel ensures the growth of the number of subscribers and views, so it is necessary to work tirelessly to develop your account. We will tell you what tricks video bloggers use to attract the target audience.
Optimize your channel home page
If the theater begins with a hanger, then the YouTube channel is characterized by the main page. It is the general appearance of the channel that makes the first impression. To make channel visits aesthetically pleasing and encouraging to view content, you need to tidy up the home page. By the way, buy real youtube views on our specialized website.
To optimize your channel homepage, follow these steps:
Make the right channel cover. A unique banner should reflect the essence of the content so that the viewer can immediately understand what he will see on the channel. In order for the cover to display well on different devices, upload an image of at least 2560 × 1440 pixels.
Customize the channel icon. It should look great both scaled down and scaled down as the icon represents a channel across the entire internet. YouTube recommends the use of an 800 × 600 pixel JPG, GIF, BMP, or PNG image.
Write a description for the channel. This is a short summary of up to 1,000 characters about what the viewer will find on the channel. Try to display the content of the content as detailed as possible, you can add links to the description.
Personalize your thumbnails. Video icons should be interesting and at the same time consistent with the overall image of the channel. You can use brand fonts, colors, images.
Place a trailer on the homepage. It should not be too long and motivating to watch.
Ideally, after viewing the main page of the channel, a new user should understand what content is being offered to him and how interesting it is to him.
For example, let’s look at the design of the AdamThomasMoran entertainment channel, which has 9.4 million subscribers and 1.9 billion views. Host Maxim Golopolosov reviews funny videos.
The main page of the channel contains a header with a logo and links to social networks, a trailer with some episodes of the channel, a unique icon, and a playlist with all the episodes of the channel.
Create a trailer that engages viewers
A trailer is one of the main ways to reach a casual audience. Use the following trailer structure to convert a user to a subscriber:
Start the conversation with the interests of the audience. From the first words it should be clear for whom the channel is intended.
Indicate the value of the channel. Explain what the viewer will find on the channel and how helpful it will be to them.
Introduce yourself. Tell us a little about yourself and your competence in the channel topic.
Invite viewers to subscribe so they don’t miss out on interesting content.
Focus on the benefits of the channel to the viewer, not yourself. The perfect trailer is one that briefly but thoroughly explains what the channel is about. It is this kind of video that can attract an audience.
As an example — the trailer for the scientific and educational channel Veritasium with 4.8 million subscribers and 440.4 million views. The author talks about the content of the channel in 29 seconds and invites you to become a subscriber to watch a new video weekly.